The initial pricing for the sets was $1,949.95, which compared to a market price of platinum of $1,474 per ounce on the opening day of sales. During the following weeks, the price of platinum rose, prompting a suspension of sales on February 13, 2008. Sales were resumed about a month later with the sets priced significantly higher at $2,649.95. By this time, the market price of platinum was $2,015 per ounce. In subsequent months, the price of platinum fell sharply, falling below $1,000 per ounce by October. After extended periods of suspension, the US Mint finally lowered the price of the set to $1,249.95.
The 10th Anniversary Platinum Eagle Set remained available for sale until December 31, 2008 when sales were officially ended. The last reported sales figure for the set was 19,583 units.