The Royal Mint of the United Kingdom, which makes the country's circulating coinage, is also very active in the bullion coinage space and issues many bullion coins which are legal tender.
Additionally, it also makes bullion which is not legal tender and is targeted at investors and not at coin collectors - such as this one.
The Royal Mint says about this product:
"Worshipped daily by Hindus across the world, the goddess Lakshmi is the spiritual embodiment of prosperity, wealth and good fortune. This year, for the first time, The Royal Mint is honouring Vishnu’s beloved consort on a 20g gold minted bullion bar. As beautiful as the precious metal she adorns, this gold bar features a brand new design depicting the gentle and loving goddess in all her glory.
Esteemed for its beauty, gold has long been a popular gift associated with luck and prosperity. By uniting this precious metal with a goddess venerated for the same qualities, this brand-new bar serves as the perfect gift for a friend or loved one for a special occasion."